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The exploratory research conducted by Zeithaml et al. () offered several insights and propositions of service quality. The research considered ten factors: reliability, responsiveness Description This journal addresses a range of services-related issues of interest to marketing scholars and relevant to marketing professionals who represent a broad range of service industries. Aims & scope Editorial team Author guidelines Journal news Literati Awards Calls for papers Indexing & rankings · This paper aims to emphasize two key research priorities central to the domain of service marketing. Design/methodology/approach Reflections based on conceptual analysis of the current level of knowledge of service as an offering and of the nature of service marketing in the literature. FindingsAuthor: Christian Grönroos

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· This paper aims to emphasize two key research priorities central to the domain of service marketing. Design/methodology/approach Reflections based on conceptual analysis of the current level of knowledge of service as an offering and of the nature of service marketing in the literature. FindingsAuthor: Christian Grönroos Clearly, the skills in marketing and managing services have never been more important!.1 Strategies to reduce customer complaint barriers. JetBlue's Estimated Reading Time: 5 mins The exploratory research conducted by Zeithaml et al. () offered several insights and propositions of service quality. The research considered ten factors: reliability, responsiveness

The exploratory research conducted by Zeithaml et al. () offered several insights and propositions of service quality. The research considered ten factors: reliability, responsiveness it is also the area within which many of the most pressing current challenges identified by marketers and cmos blogger.com develop a new conceptualization · This paper aims to emphasize two key research priorities central to the domain of service marketing. Design/methodology/approach Reflections based on conceptual analysis of the current level of knowledge of service as an offering and of the nature of service marketing in the literature. FindingsAuthor: Christian Grönroos
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